Virgin Media is launching a new ad campaign, fronted by Olympic 5000m and 10,000m champion Sir Mo Farah, promoting Virgin's customer extras, which come at no extra cost.

Featuring the tagline 'Can't say Farah than that', the campaign launches on Monday across outdoor, press, digital and mobile. Farah follows in the footsteps of previous Virgin Media ambassadors including Stephen Fry and David Tennant.